In a secondary school environment, providing cost-effective solutions is a must, and maintaining a secondary school web infrastructure is no different. Something that I have brought to my current role is the use of well established open source web solutions. The most common being WordPress. I am very well versed in WordPress being able to go well beyond just setting up an install and creating pages. Due to my PHP and CSS skills mentioned above, I have the ability to take WordPress to a whole new level being able to dive into the code side (WordPress is based on PHP and CSS) to make it do what I need it to do. I also use other open source systems for things such as photo storage, project management software, knowledge base / training system and more.
I have experience with Adobe Premiere but once I started using Final Cut Pro I was pretty much hooked (not a big fan of FCP X but love FCP 7). Most of the videos I produce today are “talking head” interview/testimonial pieces but I do get the occasional humor or informational video. Along with everything else mentioned above I also do all of my own graphics (lower thirds, slugs, etc.) as well as minor animation when necessary. I will typically use Adobe Flash to build animations and import them into Final Cut Pro. Please note that due to the confidentiality of many of the videos I work on that I can only share a very small sample size.
For me, good communication, problem-solving and team work have been key ingredients to my success with managing and leading projects. Whether I have had to write a fully customizable project management CMS system (which I have done twice) to best fit our needs, help nurture team members for not only the short-term project but our long-term needs, find the answer to that “impossible” situation or just to do whatever it takes to meet and exceed the expectations of any project I am involved with. I also like keeping an eye on the big picture, below you will also see a couple forms I have created and implemented to help with juggling multiple projects.
In my role as Director of Digital Marketing & Communications, my daily responsibility is to execute the overall marketing plan put in place by the VP for Marketing & Communications. Like many education institutions, most of our plans are put together in one-year cycles and are put together over the summer months. In my role as Director of Digital Marketing & Communications, I also have a very big role in helping develop the overall plan, providing direction and suggestions to help in the ever-changing landscape of admissions and enrollment management.
When it comes to admissions, it is about telling the story. Through videos, photos, social media, printed materials or whatever the next new trendy method that pops up, the goal is to tell your story so well that someone wants to join you and become PART of the story.
In my role as Director of Digital Marketing & Communications, my daily responsibility is to execute the overall marketing plan put in place by the VP for Marketing & Communications. Unlike admissions, fundraising is very much a moving target that requires the plans to be more flexible. Like admissions, I also have a big role in helping develop the overall plan.
When it comes to fundraising, it is about finding that one thing that someone can latch onto so strongly that they are willing to give back in some way to make a difference. It may be a video rehashing a past event, something they saw at one of your events, something they saw on social media, a printed piece they received in the mail or a simple email with a photo that moves them to give.